Description
A craft beer festival and beer competition with eight years of trajectory, with a participation of more than 50 craft breweries, 20 restaurants, music bands, educational events and big sponsors.

Achievements
- Increased ticket sales from 300 to 8,000 (+2500%) by implementing effective web design, optimization, and marketing strategies.
- Build and managed a team throughout the companies growth to achive strong strategies against big competitors.
- Achieved user and client fidelity by incoporating Service Design to identify their needs, pain points and behaviors.

Challenge
Thrive in a community with very little to almost no knowledge or culture in craft beer. Education is the festivals' main objective!